Recently, Blizzard added another service: instantly level your character up to the maximum attainable level of the previous expansion, giving you the opportunity to jump straight into current content. This has resulted in limited interest for these features, but they are still used by the player base. They want to prevent players from doing constant server and faction hopping, and make you think really hard before making a certain character. Why these prices? Who would even pay for these? As it turns out, Blizzard did this on purpose. Something as ordinary as a name and appearance change will cost you up to $15. Tired of playing Alliance and want to try your luck as a Tauren? That’ll be $30. Want to move your character to another server or change its race? No problem, just hand Blizzard $25. Some of the paid services provided by Blizzard. You can switch from that ugly race you made the mistake of choosing. Halve that number and you’ll get what they make every time an expansion drops these days. All it takes is a simple calculator to realize that during the month of November 2008 alone, Blizzard made about 678 million dollars. Every time a new expansion comes out, players need to pay an additional fee, which over the course of WoW’s lifespan went from $35 for Burning Crusade to $50 for Legion.ĭuring Wrath of the Lich King, WoW was played by 12.5 million people, and the expansion sold for $40. There are four main subscription plans offered by Blizzard, with the most basic one starting at $15/month. Once you gave $50 for the base game, you’d need to buy game time. Pay To PlayĮver since its launch in 2004, WoW has been running off a subscription model. Since they are a business, it’s natural that Blizzard would seek ways to increase their profits and on the other hand many MMORPG developers nowadays make the mistake of forgetting the fine line between obnoxious cash grabbing and optional paid bonuses for personal game enjoyment.īut how does WoW make Blizzard its money? Let’s take a look. World of Warcraft’s fame and success has brought Blizzard enormous revenue throughout its lifespan. How does the biggest MMO in the world make money?
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